New Jersey
$45,900
New Jersey
$45,900
$950,000
Tampa, FL
$425,000
Tampa, FL
$98,000
$950,000
$725,000
$1,300,000
Jackson County, GA
$349,000
Broward County, FL
$3,200,000
Tampa, FL
$230,000
Tampa, FL
$160,000
Spokane County, WA
$90,000
Bangalore
$295,000
$308,087
New York, NY
$660,000
Kings County, NY
$3,000,000
Robert Allen
Robert Allen
Serving Warren County, KY
ExitWay specializes in connecting buyers and sellers of businesses, focusing on developing effective exit strategies and business transition plans. With expertise in business valuation, acquisition strategy, due diligence analysis, business brokerage, and commercial real estate, they help clients maximize the value of their assets. Serving primarily Kentucky and Tennessee, including cities such as Nashville, Bowling Green, and Owensboro, ExitWay offers deep local market knowledge to ensure successful transactions. Headquartered in Bowling Green, KY, the company also supports clients from outside these regions.
$3,950,000
Missouri
$250,000
Miami, FL
$750,000
Florida
$1,600,000
Ocean County, NJ
$350,000
$699,999
$2,090,000
Baton Rouge, LA
$120,000
$2,300,000
Illinois
Cuyahoga County, OH
$2,450,000
Baltimore City County, MD
$265,000
Fredericksburg, VA
$1,300,000
Tampa, FL
$7,500,000
Ohio
$249,000
Boston, MA
$18,400
St. Charles County, MO
$150,000
Southlake, TX
Cash Flow: $200,000
$322,000
Benton County, WA
$750,000
$4,400,000
New York
Virginia
$40,000
Alberta
Montana
Cash Flow: $79,000
Fort Lauderdale, FL
$250,000
Tampa, FL
$10,000,000
$705,000
New York
$17,000,000
Tampa, FL
$15,000,000
Phil Miller
Valley Spire
Serving Canada
Valley Spire has the singular mission of empowering business owners to achieve their 'endgame' in planning and executing a successful transition of their business ownership. Our core values are integrity, confidentiality, meticulous planning and preparation, and personalized service. We are here to ensure your business exit is as seamless and rewarding as the legacy you've worked so hard to build.
New York County, NY
$4,500,000
Louisville, KY
$499,000
$200,000
Los Angeles County, CA
Austin, TX
$2,750,000
Will County, IL
$1,500,000
Los Angeles, CA
$180,000
Nashville, TN
$249,000
New York County, NY
$299,000
New York, NY
$75,000
British Columbia
Cash Flow: $171,340
Websites and ecommerce businesses offer scale that local “brick and mortar” businesses can’t match. If you’re looking to buy or sell one of these businesses, it helps to have some context on valuation and financial performance of the industry. To that end, we have aggregated website and ecommerce business for sale listing data to provide benchmark financial information for anyone looking to enter the market.
This data serves as a guide, but it is important to note that each business is unique and may have different valuation factors. When considering buying or selling a website or ecommerce business, it is crucial to do thorough due diligence and seek professional guidance.
Market Snapshot
Number of Businesses Analyzed |
477 |
Median Asking Price |
$525,000 |
Median Reported Revenue |
$713,516 |
Median Reported Earnings |
$222,533 |
Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings. |
Website and Ecommerce Business Valuation Multiples
Range |
Revenue |
Earnings (SDE) |
Lower Quartile |
0.43 |
2.00 |
Median |
0.75 |
3.00 |
Upper Quartile |
1.38 |
3.89 |
Revenue and earnings multiples based on reported revenue, seller's discretionary earnings, and asking price. |
Read the report:
Website & E-Commerce Business Valuation: Multiples & Financial Benchmarks
FAQs
How much does it cost to buy a website or ecommerce business?
Prices vary depending on sales volume and financial performance, but the median asking price for a website or ecommerce business in the U.S. is approximately $525,000.
How much do these business owners earn?
These businesses vary in sales volume, but website or ecommerce business owners report median annual sales of $713,516 and annual owner earnings of $222,533. These figures are based on businesses that have listed their annual revenue and seller's discretionary earnings.
How do I value a website or ecommerce business?
Valuing a website or ecommerce business involves considering several factors, including annual sales volume, profit, and growth (or decline) trends. Brokers, business owners, and business buyers will typically rely on valuation multiples to gauge business value relative to similar businesses in the market. Revenue multiples in the website or ecommerce business space typically range from 0.43 to 1.38, with the median at 0.75. Earnings multiples range from 2.00 to 3.89, with the median at 3.00. These values suggest the average website or ecommerce business may sell for around 0.75 times its annual revenue, and 3 times its annual owner’s earnings.
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