Softroc Franchise
Transforming spaces with durable, safe, and stylish surfacing, Softroc® leads the way in innovative rubber solutions for indoor and outdoor areas.
$100,000
$59,900
30
2021
Dallas,TX
Gary Findlay
About Softroc
Softroc® is a leading franchise in the rapidly expanding rubber surfacing industry, offering innovative solutions that transform indoor and outdoor spaces. With over 30 years of experience, Softroc® has the expertise to meet the demands of a growing market, delivering high-quality, durable, and aesthetically pleasing surfacing solutions. From residential areas like pools, patios, and home gyms to commercial applications in playgrounds, gyms, and more, our versatile surfacing enhances safety, comfort, and appearance. We empower our franchisees with comprehensive training, high-demand products, and a scalable business model designed for long-term success. Softroc® provides ongoing support and a proven system to ensure every franchisee has the tools and knowledge to grow their business effectively.
Franchise Unit Trends
30
6
-
* in 2023
Franchise Fees
$59,900
Veteran's Fee: $40,900
5.5%
Gross Revenues
1.0%
Gross Revenues
Why Choose Softroc?
- Minimal Competition: As the first focused rubber surfacing franchise, Softroc® offers a unique opportunity with little direct competition in a growing market.
- Low Overhead: Our home-based business model eliminates the need for brick-and-mortar locations, keeping startup costs low while maximizing profitability.
- Award-Winning Service: Softroc® is known for delivering top-tier service, backed by industry-leading training and support, ensuring franchisees provide unparalleled customer satisfaction.
- B2B & B2C Verticals: We serve both business and residential clients, opening up multiple revenue streams for franchisees.
- Recurring Revenue Potential: With high-demand services, including ongoing maintenance and repair, Softroc® offers a reliable source of recurring revenue.
- Advanced Marketing & Sales Support: Our proprietary marketing strategies fast-track customer acquisition, giving franchisees a competitive edge in their local markets.
Starting Costs & Investment Requirements
$93,870 - $179,345
$150,000
$100,000
Training & Support
Softroc® offers an extensive training program that covers all aspects of running a successful franchise. Franchisees receive hands-on training in product application, installation techniques, and customer service, ensuring they have the skills needed to provide exceptional service. Our support includes:
- Initial Training: Comprehensive training at our headquarters to cover technical, operational, and marketing essentials.
- Onboarding Support: Assistance with launching your franchise, including marketing materials, sales strategies, and customer acquisition tools.
- Ongoing Education: Continued access to webinars, workshops, and new product rollouts to keep your business growing and competitive.
- Dedicated Support Team: Our operations and marketing teams provide ongoing support to help you navigate challenges and scale your business efficiently.
History
Softroc® began as a solution to the growing demand for durable, safe, and aesthetically pleasing surfacing. With over three decades of industry expertise, the brand has grown into a national franchise, transforming thousands of spaces across the country. Our success is rooted in our commitment to providing high-quality products, reliable service, and extensive franchisee support. From residential homeowners to commercial contractors, we’ve created a network of clients who trust our surfaces for their beauty, durability, and safety. As the demand for innovative surfacing continues to rise, Softroc® is well-positioned for future growth, offering a recession-resistant business model and expanding franchise opportunities nationwide.
Ideal Candidate
- Strong Sales Ability
- Desire to scale / multi-unit ownership
- Owner Operator Preferred
- Relationship Builder
- Passion to Help People