Set the Stage Franchise
Design Without Limits. Profit Without Stress. Own a home staging business with Set The Stage.
$75,000
$59,500
24
2022
South Jordan,UT
Courtney Clark
About Set the Stage
Set the Stage is the leader in the Home Staging and Furnishing Sales industry. Since 2016, we’ve helped franchisees tap into high-demand real estate services with a business that’s simple to launch, fast to scale, and built for recurring revenue. Our proven model combines visually striking staging with a modern retail twist—renters can instantly purchase furniture and décor with a quick QR scan.
As a franchise owner, you’ll deliver high-impact staging for homes, luxury listings, Airbnb properties, and more—helping clients sell faster, earn more, and stand out in any market. Our turnkey systems, vendor relationships, and hands-on training make it easy to hit the ground running—many franchisees book revenue-generating jobs in their very first week.
With multiple income streams, low overhead, and flexible growth potential, Set the Stage is your chance to own a design-driven business with real earning power. Ready to build a brand that sells itself? Join us and start transforming spaces—and your future.
Franchise Unit Trends & Revenue
24
18
$378,349
* in 2024
Franchise Fees
$59,500
Veteran's Fee: $53,550
6.0%
Gross Revenues
2.0%
Gross Revenues
Why Choose Set the Stage?
- Launch your own business in Less Than 90 Days!
- Beginner-friendly! We’ll help you master the art of home staging step by step.
- With furniture sales, staging, & design services, you can generate income all year round.
- We help you secure your warehouse, recruit team members, & manage appointments.
Starting Costs & Investment Requirements
$190,320 - $237,825
$150,000
$75,000
Training & Support
TRAINING & SUPPORT THAT SETS YOU UP FOR SUCCESS
At Set the Stage, we don’t just hand you the keys—we help you hit the ground running. From site selection and hiring to inventory setup and sales outreach, our expert team guides you through every step of launch. You’ll get hands-on training, proven systems, and plug-and-play tools covering marketing, operations, financials, and tech.
We also provide a full suite of online training programs for your team, plus a comprehensive operations manual packed with templates, forms, and marketing assets. Ongoing support includes real-time business coaching, regular collaborative meetings, and exclusive franchise retreats. You’re never on your own—we’re with you every step of the way.
History
Set the Stage is the nation’s leading franchise in the Home Staging and Furnishing Sales industry. Founded in 2016, we’ve built a scalable, recession-resistant business model with multiple revenue streams—including home staging, short-term rental furnishing, and high-margin furniture sales. Our proven systems enable franchisees to launch quickly, with many booking revenue-generating jobs in their first week.
We are proud to be the largest Home Staging and Furnishing Sales franchise in the U.S. Our turnkey processes, national vendor relationships, and built-in retail model allow franchise owners to grow faster, earn more, and enjoy greater flexibility.
What sets us apart? Over 50% of our revenue comes from furniture sales. We purchase furnishings at discounted wholesale prices and resell them at retail through our staging and rental furnishing projects—turning every project into a revenue opportunity. Set the Stage is more than staging—it’s a creative, high-growth business built for today’s real estate and design-driven economy.
Ideal Candidate
Set the Stage is seeking franchise owners who are passionate about design, customer service, and entrepreneurship. Ideal candidates have a strong eye for aesthetics, a creative mindset, and the drive to build a business that transforms spaces and delights clients. You don’t need a background in interior design or real estate—though it's a plus. What matters most is your ability to connect with people, manage projects, and hustle in a referral-driven environment.
We’re looking for self-starters who are confident building relationships with real estate agents, homeowners, and property investors. If you're organized, adaptable, and excited by the idea of running a business with both creative and strategic elements, this opportunity is for you.
Whether you’re coming from sales, marketing, design, hospitality, or corporate life, if you have an entrepreneurial spirit and a passion for helping others see the potential in every space, Set the Stage could be your perfect fit.
The following attributes would be valuable in the ideal candidates:
- Problem solver and can make quick decisions
- Organized in coordinating, scheduling and follow-up tasks
- Hard working, self-motivated and communicates well
- Friendly, displays a positive attitude, and enjoys working with professionals and team members