Hand & Stone Massage and Facial Spa Franchise
Delivering accessible and personalized skincare and massage services, Hand & Stone has over 550 locations in the US with 1300+ available trade areas to grow in. After 20 years of consecutive growth, we have an average unit volume of $1.4 million!
$150,000
$32,500
595
2005
Trevose,PA
John Teza
About Hand & Stone Massage and Facial Spa
Thrive in the Health & Wellness Industry
With 600+ units across North America, Hand & Stone Massage and Facial Spa makes luxury spa services, including massage, facial and body slimming & toning, accessible to a broader clientele. Our business has multiple revenue streams, including a monthly membership model that forecasting recurring revenue. Over the past 20 years, we have diversified our spa offerings to appeal to a larger audience, with nearly 600,000 members and growing nationwide. We are looking for health and wellness advocates with sales or business management experience to develop the Hand & Stone footprint in our 1300+ available trade areas. We are also #1 in monthly memberships per spa and #1 in revenue with five available profit streams
Franchise Unit Trends & Revenue
595
55
$1,416,341
* in 2024
Franchise Fees
$32,500
Veteran's Fee: $39,600
5.0% - 6.0%
Gross Sales
1.0%
Gross Sales
Why Choose Hand & Stone Massage and Facial Spa?
Hand & Stone’s proven business model is successful as it is because of it’s multi-faceted approach. At our foundation, we offer our clients a monthly lifestyle membership program that empowers members to take charge of their wellness with regular rejuvenating massage and facial treatments at an accessible price point. To continue their wellness journey and to share it, we offer:
- Membership Model with Recurring Revenue
- Gift Cards
- Retail Products
- Service Upgrades
- Non-member Services
Additionally, after multiple internal and external analyses, our real estate team has identified 1300 available trade areas across the country ready to be developed for a Hand & Stone location.
Starting Costs & Investment Requirements
$582,722 - $882,382
$750,000
$150,000
Training & Support
From pre-opening to grand opening and beyond, the Hand & Stone franchise team is with you every step of the way. Our work together begins before the doors ever open. The Hand & Stone franchise team offers real estate, project management, and construction & design services to make your new location the most inviting, luxurious wellness facility in your new community.
The Hand & Stone franchise training program includes a mix of virtual, classroom and hands-on learning for your entire team. New Franchisee Training is for a full week of learning at the Hand & Stone headquarters in Trevose, PA covering all facets of the business, including our company culture, operations & customer service, sales & marketing, and more. Our Manager Development Training is a four-day training session hosted by the Operations team that focuses on managerial roles & responsibilities for your new franchise business. Prior to opening, Hand & Stone corporate trainers will spend five days at your spa, with specialized training programs for massage therapists and licensed estheticians.
A Three-Pronged Marketing Strategy
Hand & Stone’s Franchise Business Consultants (FBCs), Field Marketing Managers (FMMs), and Kepler work together to drive spa performance through aligned operational and marketing strategies. FBCs focus on business performance and profitability, while FMMs manage local marketing execution and budget support, and Kepler leads digital media strategy, execution, and analytics. Together, they ensure customized, data-driven plans that boost traffic, membership growth, and overall 4-wall profitability.
Ideal Candidate
Our ideal candidate is willing to work hard, and is passionate about our mission to provide premium self-care services to everyone can find success with Hand & Stone. We are looking for Health & Wellness advocates, current multi-unit franchisees of other brands, pivoting executive looking for their second act, Private Equity investors, and Veterans. Financially, we require $150,000 liquidity and $750,000 net worth.
Key Franchise Facts
Average Unit Volume* (AUV) 2020
$909,583
Average Unit Volume* (AUV) 2021
$1,237,714
Average Unit Volume* (AUV) 2022
$1,341,006
Average Unit Volume* (AUV) 2023
$1,391,448
Average Unit Volume* (AUV) 2024
$1,385,899
*as outlined in Item 19 of the Franchise Disclosure Document.